Advocacy & Political

We’ve built a suite of political and advocacy digital marketing services that can be tailored to meet your objectives. Why choose Us?

Experience

Our team has been engaged in political and advocacy marketing for decades. We’ve worked directly on statewide and national political campaigns, served as consultants, and worked as vendors to literally hundreds of issue advocacy and political campaigns. Here is what you’ll get:

  • Dedicated team.
  • Account Manager.
  • Access to all of our digital tools to help amplify your voice on the Internet including Listing Builder and Customer Voice.
  • Facebook and Google advertising to boost your visibility.
  • Strategic thinking unique to your particular situation.

Eric Criss and his team are not only digitally savvy, they’re politically experienced and use great discretion in navigating the unexpected landmines that candidates seem to step on regularly.

Stuart Roy

Advocacy and Political Solutions

America’s growing political divide puts increased pressure on candidates for public office and groups seeking to influence legislation and regulations. You need a team with the background to manage, write, and design campaigns that are both impactful and carefully measured.

Websites

We’ll build and optimize your site with the WordPress platform—the number one Content Management System (CMS) in the world, powering over 60% of CMS based websites on the Internet. Furthermore, a WordPress site hosted on the world-class Google Cloud Platform offers the speed and security that will help your website perform better.

Digital Advertising

Good digital advertising produces action-takers, volunteers, donors and loyal followers. Legion promotes your cause across search engines and social media relevant to your audience. At the end of each month, we provide detailed reporting on engagement with your cause. We do the heavy lifting, including targeting, creating geo-fenced conversion zones, developing creative, production, and proof-of-performance reports.

Social

Platforms such a Facebook, Twitter and Instagram continue to capture the attention of voters of all ages. Let us design and manage your social media presence, including regular posts and content sharing, so you can focus on things such as raising money, recruiting new members, or finding volunteers.

Most candidates, trade associations and advocacy campaigns are on tight budgets and have limited paid staff. Unfortunately, most digital firms over-charge and under-perform. We’re different. We come from the political world and we understand the challenges unique to your situation. We understand you’re not operating on a Fortune 500 company’s budget—or timeline! Everything must be done yesterday and for less money. That’s where we come in.

Candidates, especially down ballot contenders, face a unique problem in the digital arena—price. There are very few affordable, competent digital marketers who can manage a comprehensive digital campaign at a price point that makes business sense for both the buyer and seller, in this case, the candidate and digital firm. The campaign is then left to rely on volunteers or staff with little or no experience in direct marketing for campaigns.

This is a significant pain point for all but the deepest pocket candidates and organizations. At Legion, we assist candidates and others engaged in politics and public policy by providing high-quality, low-cost digital marketing services, including SEO, social media management, Facebook and Google advertising, website development, and much more.

Integrating the many parts of a digital campaign can be time consuming. Candidates are busy enough raising money and shaking hands. They don’t have time to wonder if their website optimized for SEO? Who is writing your next blog? Let us be your digital warriors for voter contact, fundraising, list building, brand identification, and more. We’ll take these headaches off your plate with the kind of customer service you expect at a price you can afford.

Trade associations and coalitions have their own set of hurdles to clear in mounting a first-class digital campaign. While they often have bigger budgets than political candidates, convincing boards and donors to make the necessary investment can be difficult.

Legion helps, not only with implementation of your digital program, but creation of a specific proposal for your board and other decision makers. When the time comes, we’ll even join you for the presentation if you wish.

If you’re starting from scratch, our experience creating and managing coalitions and trade associations may be helpful to you. Our relationship with Arena Public Affairs and strategic partnership with Sniffen and Spellman Law firm, means you can literally leave the entire process to us. See our Case Study on the Florida Natural Gas Vehicle Coalition to learn more.

Effective advocacy campaigns have changed over the last decade, and even more so in recent years. The combination of new digital tools, complex and changing laws, and evolving Facebook and Google policy, make your choice of consultant more important than ever. Facebook’s ascendency to become the largest publisher in the world and the slow death of newspapers add emphasis to this point.

Traditional channels, such a newspaper, radio, and television are still used, but relying solely on these alone is no longer acceptable. Today, with big data at your fingertips, sophisticated analytics, and nearly everyone online, no competent advocacy campaign manager can ignore digital. Our partnership with Arena Public Affairs and One-Click Politics puts one of the nation’s top advocacy platforms at your fingertips.

Whether you want to geo fence the state capitol and feed Google ads to legislators or expand your visibility among grassroots activists, we’re here to help. Visit Arena Public Affairs to learn more about effective advocacy and our One-Click-Politics partnership.

Analytics are the key to effectively targeting your supporters and advocates. Legion’s services include extensive analytics to help refine your audience, save money, and reach the individuals who are important to you—whether you’re running a large-scale voter contact program or micro-targeting key influencers.

Our capabilities include tracking your Internet listings and the actions of users who engage with them. This includes viewing contact information, videos, images, linking to your full website, or scanning a QR code.

For your social media accounts, we’ll provide detailed information on how your posts are performing. In cases where you are paying for advertising, it’s important to know just how many people are seeing your posts, which ones receive the most engagement, and which ones are under-performing. This includes “reach,” or how many users saw your post, as well as “engagement,” or how many interacted with your post (comments, shares, link clicks, and reactions). With these insights, you can make better decisions on future social posts.

Candidates, especially down ballot contenders, face a unique problem in the digital arena—price. There are very few affordable, competent digital marketers who can manage a comprehensive digital campaign at a price point that makes business sense for both the buyer and seller, in this case, the candidate and digital firm. The campaign is then left to rely on volunteers or staff with little or no experience in direct marketing for campaigns.

This is a significant pain point for all but the deepest pocket candidates and organizations. At Legion, we assist candidates and others engaged in politics and public policy by providing high-quality, low-cost digital marketing services, including SEO, social media management, Facebook and Google advertising, website development, and much more.

Integrating the many parts of a digital campaign can be time consuming. Candidates are busy enough raising money and shaking hands. They don’t have time to wonder if their website optimized for SEO? Who is writing your next blog? Let us be your digital warriors for voter contact, fundraising, list building, brand identification, and more. We’ll take these headaches off your plate with the kind of customer service you expect at a price you can afford.

Trade associations and coalitions have their own set of hurdles to clear in mounting a first-class digital campaign. While they often have bigger budgets than political candidates, convincing boards and donors to make the necessary investment can be difficult.

Legion helps, not only with implementation of your digital program, but creation of a specific proposal for your board and other decision makers. When the time comes, we’ll even join you for the presentation if you wish.

If you’re starting from scratch, our experience creating and managing coalitions and trade associations may be helpful to you. Our relationship with Arena Public Affairs and strategic partnership with Sniffen and Spellman Law firm, means you can literally leave the entire process to us. See our Case Study on the Florida Natural Gas Vehicle Coalition to learn more.

Effective advocacy campaigns have changed over the last decade, and even more so in recent years. The combination of new digital tools, complex and changing laws, and evolving Facebook and Google policy, make your choice of consultant more important than ever. Facebook’s ascendency to become the largest publisher in the world and the slow death of newspapers add emphasis to this point.

Traditional channels, such a newspaper, radio, and television are still used, but relying solely on these alone is no longer acceptable. Today, with big data at your fingertips, sophisticated analytics, and nearly everyone online, no competent advocacy campaign manager can ignore digital. Our partnership with Arena Public Affairs and One-Click Politics puts one of the nation’s top advocacy platforms at your fingertips.

Whether you want to geo fence the state capitol and feed Google ads to legislators or expand your visibility among grassroots activists, we’re here to help. Visit Arena Public Affairs to learn more about effective advocacy and our One-Click-Politics partnership.

Analytics are the key to effectively targeting your supporters and advocates. Legion’s services include extensive analytics to help refine your audience, save money, and reach the individuals who are important to you—whether you’re running a large-scale voter contact program or micro-targeting key influencers.

Our capabilities include tracking your Internet listings and the actions of users who engage with them. This includes viewing contact information, videos, images, linking to your full website, or scanning a QR code.

For your social media accounts, we’ll provide detailed information on how your posts are performing. In cases where you are paying for advertising, it’s important to know just how many people are seeing your posts, which ones receive the most engagement, and which ones are under-performing. This includes “reach,” or how many users saw your post, as well as “engagement,” or how many interacted with your post (comments, shares, link clicks, and reactions). With these insights, you can make better decisions on future social posts.

Candidates, especially down ballot contenders, face a unique problem in the digital arena—price. There are very few affordable, competent digital marketers who can manage a comprehensive digital campaign at a price point that makes business sense for both the buyer and seller, in this case, the candidate and digital firm. The campaign is then left to rely on volunteers or staff with little or no experience in direct marketing for campaigns.

This is a significant pain point for all but the deepest pocket candidates and organizations. At Legion, we assist candidates and others engaged in politics and public policy by providing high-quality, low-cost digital marketing services, including SEO, social media management, Facebook and Google advertising, website development, and much more.

Integrating the many parts of a digital campaign can be time consuming. Candidates are busy enough raising money and shaking hands. They don’t have time to wonder if their website optimized for SEO? Who is writing your next blog? Let us be your digital warriors for voter contact, fundraising, list building, brand identification, and more. We’ll take these headaches off your plate with the kind of customer service you expect at a price you can afford.

Trade associations and coalitions have their own set of hurdles to clear in mounting a first-class digital campaign. While they often have bigger budgets than political candidates, convincing boards and donors to make the necessary investment can be difficult.

Legion helps, not only with implementation of your digital program, but creation of a specific proposal for your board and other decision makers. When the time comes, we’ll even join you for the presentation if you wish.

If you’re starting from scratch, our experience creating and managing coalitions and trade associations may be helpful to you. Our relationship with Arena Public Affairs and strategic partnership with Sniffen and Spellman Law firm, means you can literally leave the entire process to us. See our Case Study on the Florida Natural Gas Vehicle Coalition to learn more.

Effective advocacy campaigns have changed over the last decade, and even more so in recent years. The combination of new digital tools, complex and changing laws, and evolving Facebook and Google policy, make your choice of consultant more important than ever. Facebook’s ascendency to become the largest publisher in the world and the slow death of newspapers add emphasis to this point.

Traditional channels, such a newspaper, radio, and television are still used, but relying solely on these alone is no longer acceptable. Today, with big data at your fingertips, sophisticated analytics, and nearly everyone online, no competent advocacy campaign manager can ignore digital. Our partnership with Arena Public Affairs and One-Click Politics puts one of the nation’s top advocacy platforms at your fingertips.

Whether you want to geo fence the state capitol and feed Google ads to legislators or expand your visibility among grassroots activists, we’re here to help. Visit Arena Public Affairs to learn more about effective advocacy and our One-Click-Politics partnership.

Analytics are the key to effectively targeting your supporters and advocates. Legion’s services include extensive analytics to help refine your audience, save money, and reach the individuals who are important to you—whether you’re running a large-scale voter contact program or micro-targeting key influencers.

Our capabilities include tracking your Internet listings and the actions of users who engage with them. This includes viewing contact information, videos, images, linking to your full website, or scanning a QR code.

For your social media accounts, we’ll provide detailed information on how your posts are performing. In cases where you are paying for advertising, it’s important to know just how many people are seeing your posts, which ones receive the most engagement, and which ones are under-performing. This includes “reach,” or how many users saw your post, as well as “engagement,” or how many interacted with your post (comments, shares, link clicks, and reactions). With these insights, you can make better decisions on future social posts.

Find out how Legion Digital Marketing can help your political or issue advocacy campaign!

Legion has the knowledge, skills and experience to take your public campaign to the next level. Legion can help, whether you’re running for office, working to pass new public policy in a legislative body, or simply trying to raise your profile on the Internet.

For assistance with direct lobbying, grasstops-grassroots programs, coalition management, media relations and other traditional public affairs activities, please visit our sister company, Arena Public Affairs. With decades of experience in government and external affairs, plus a 50-state network of political operatives, Arena Public Affairs will help you achieve your public policy goals.